Bravo the Real Housewives of Potomac Premier
The beautiful Potomac River served as the ultimate backdrop for the kickoff of the much anticipated 6th season of the Real Housewives of Potomac. Super fans were given the opportunity to take a photo with the cast, watch an advanced screening of the new season and engage in a producer talk back all while spilling the tea over specialty cocktails.
ESPN The Undefeated Lounge
Alongside The Undefeated, we created an intimate branded experience to act as a home-base for the athletes during their stay for the ESPYS by taking over Mr.C Seaport.
Custom launch event for SoFi’s Get That Raise Tool. Developed the overall event strategy and creative inclusive of custom-built stage & Instagram photo moment as well as other fun activations.
Complex Networks partnered with Idlewild to unveil its 2020 brand strategy & programming slate at their 2019 ComplexCon Festival in Long Beach, CA. The Upfront-like program hosted nearly 500 Complex partners and advertisers and featured a VIP cocktail reception and keynote presentations, and a surprise performance.
Executive Produced the 5-day experience during SXSW Interactive Conference, for 250+ diverse college students. Managed 10 events and activations, 3 official SXSW panels, and oversaw activations for the 30+ tech companies and sponsors who networked with students to offer full-time positions or summer internship opportunities.
Walmart + ESSENCE Wellfest
Wellness-themed multi-market tour with ESSENCE & Walmart in 6 markets across the U.S. over 3 weekends in June 2019. Idlewild supported in overall strategy, concept development and oversaw production, execution and sponsor activation.
With over 500,000 attendees in 2018, the ESSENCE Festival is the largest cultural gathering of African Americans in the world and one of the largest live events in the U.S. Our work included the oversight of double-digit growth of sponsorship revenue and management of 40+ sponsorship.
ESSENCE Festival: Exponential Growth
We supported the expansion of the event into an experiential powerhouse inclusive of an increase to nearly 20 content-driven stages & experiences and at least 10 annual custom brand activations.
WW (Weight Watchers)
ESSENCE Festival Activations. Idlewild oversaw all production and execution of WW’s activations over the weekend inclusive of booth design & build out, stage moments, workshops, talent, and off-site pop-up events.