Custom launch event for SoFi’s Get That Raise Tool. Developed the overall event strategy and creative inclusive of custom-built stage & Instagram photo moment as well as other fun activations.
Complex Networks partnered with Idlewild to unveil its 2020 brand strategy & programming slate at their 2019 ComplexCon Festival in Long Beach, CA. The Upfront-like program hosted nearly 500 Complex partners and advertisers and featured a VIP cocktail reception and keynote presentations, and a surprise performance.
WW (Weight Watchers)
ESSENCE Festival Activations. Idlewild oversaw all production and execution of WW’s activations over the weekend inclusive of booth design & build out, stage moments, workshops, talent, and off-site pop-up events.
Executive Produced the 5-day experience during SXSW Interactive Conference, for 250+ diverse college students. Managed 10 events and activations, 3 official SXSW panels, and oversaw activations for the 30+ tech companies and sponsors who networked with students to offer full-time positions or summer internship opportunities.
Walmart + ESSENCE Wellfest
Wellness-themed multi-market tour with ESSENCE & Walmart in 6 markets across the U.S. over 3 weekends in June 2019. Idlewild supported in overall strategy, concept development and oversaw production, execution and sponsor activation.
With over 500,000 attendees in 2018, the ESSENCE Festival is the largest cultural gathering of African Americans in the world and one of the largest live events in the U.S. Our work included the oversight of double-digit growth of sponsorship revenue and management of 40+ sponsorship.
ESSENCE Festival: Exponential Growth
We supported the expansion of the event into an experiential powerhouse inclusive of an increase to nearly 20 content-driven stages & experiences and at least 10 annual custom brand activations.
New York City Ballet
Oversaw the external affairs rebranding campaign to attract more marketing-driven partnerships. This included creation of new marketing materials & redefinition of sponsorship opportunities.
New York City Ballet x OPI Nails
Brokered partnership and product collaboration with New York City Ballet + OPI Nails to create custom line of nail polishes distributed worldwide.
Justin Tuck’s R.U.SH. for Literacy
Launched and oversaw strategy, operations, marketing + live event execution for New York Giant, Justin Tuck’s charity Tuck’s RUSH for Literacy. Included development and execution of annual celebrity billiards tournament.
Jazz at Lincoln Center
Managed brand integration into new Jazz at Lincoln Center facility inclusive of Dizzy’s Club Coca-Cola naming rights. Oversaw development, planning and execution of Diet Coke Women in Jazz Festival.